Simplified Guide to Organize an Existing Google Ads Account & Campaign Structure

Organizing your Google Ads campaign structure is one of the precursors to a successful Pay-Per-Click (PPC) campaign.  When your Google account is structured, you don’t have to untangle a bunch of ads each time you want to check traffic, leads, and sales. A well-structured account saves time and increases sales because you can quickly see […]

How to Find and Add Negative Keywords in Google Ads

Digital marketers that are serious about maximizing the value of their pay-per-click (PPC) budget would never forget to include negative keywords in their ads campaign.  If you’re still using only target keywords for your PPC ads, just know that you’re covering only half of your marketing equation. Target keywords bring you good leads that rack […]

6 Ways to Run a Successful Google Ads Campaign On a Small Budget

As a business owner, not having a huge budget for your Google PPC (Pay Per Click) campaign shouldn’t discourage you from running an ad campaign. Some ecommerce sites have run successful promos with smaller budgets, so there’s nothing stopping you from doing the same. The answer lies in getting creative with your meager resources. To […]