Case Study
SeaTrees directly supports communities and scientists who protect and regenerate coastal ecosystems which can be up to 5-10X more effective than rainforests at removing carbon from the air. This work includes planting mangrove trees, restoring kelp forests, coral reefs, seagrass meadows, oyster reefs, and conserving coastal watersheds
The Problem
Sea Trees had a great idea, but have unpredictable methods to grow and attract eyeballs from the top brands in the space. There was also no system to continually sell products at the push of a button.
The Solution
We built a viral content campaign and structured this to rely solely on ‘engagement’ … NOT on Folllowers. This meant that each and every person that followed this new account, did so out of their own volition, which means they are much more likely to be following because they liked the content and the mission.
We launched the campaign and ran ads to test if we could make ads profitable on selling products, which also initiate the planting of a tree.
Using our ecommerce systems around Website conversion, Ads, and Emails, we achieved a strong 2X ROAS consistently, purely with ads.
The Results
17,000+
Followers on Instagam in 5 days, starting from Zero.
1.98X
Avg ROAS on Ads for Products
3
Scalable Systems Built Internally To Allow The Brand To Scale Independently
“The company's ability to know what content would work and when was impressive.
Ansel did not only settle on planning everything, they meticulously studied and executed.”
- Brett Giddings
Co-Founder SeaTrees
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