To survive the fierce competition in today’s ecommerce world, it’s not enough to simply drive massive targeted traffic to your site.
You have to stay several steps ahead of the game by perfecting how to convert your leads into regular customers with the most effective Conversion Rate Optimization strategies.
Whether you’re running an ecommerce store alongside a brick-and-mortar shop or you’re selling exclusively online – your conversion rates need to be high for your store to be successful.
In this post, we’ve come up with the best ecommerce conversion tactics you can use to motivate and compel prospects to buy from you.
Use High-Quality Pictures and Videos for Your Products
Customers can’t touch your products or try it on when shopping online. So to motivate prospects into buying from you, the images on your product pages and even throughout your site have to look sharp, clean, and crisp.
There is no room for murky looking pictures if you don’t want to lose your hard-earned leads to your rivals. Clear images help show customers exactly what they’re getting.
Image Credit: NeilPatel
Show Products from Different Angles
When shoppers can visualize how products will look when using them, it gives the shoppers a better feel for the product.
Image Credit: Sleeknote
Allow Buyers Rate and Review Products
Another ecommerce conversion tip that many businesses have found to be effective in persuading shoppers to buy is customer reviews. Integrating unbiased feedback into product pages (and showing how you respond to complaints) goes a long way in encouraging others to buy from you.
The best way to reduce buyer’s skepticism is to get actual customers to prove that the products they bought did indeed deliver on the advertised promises.
Better still; take this a step further by allowing customers to post on your site, pictures of the product in use.
Always Display Contents of Shopping Cart
Make sure you display the contents of the shopping cart for buyers throughout their buying and checkout period. If possible, make this display prominent so customers can assess, change, or remove what’s in their cart at all times.
During the buying process, it’s vital to always let shoppers see their cart’s content in addition to the number of products they’ve added inside.
Image Credit: Zoho Academy
Remind Customers About Their Abandoned Carts
Abandoned merchandise presents a big opportunity to double, even triple conversions.
You can recover almost half of your abandoned carts through a combination of improved product copy, site optimization, and better checkout process. If a customer leaves their cart, let a couple of hours pass, then follow up with an abandoned cart email.
An abandoned cart email serves as a reminder to the customer about the products they want to buy. To compel customers to come back, you can offer a discount within a particular time frame in your email.
Image Credit: Really Good Emails
Highlight Guarantee and Return Policy
Before making a purchase, several customers do read the return policy, so let your guarantee and return policy be prominent on your site.
Many ecommerce sites are wary of offering these policies probably because of customers taking flimsy or unfair advantage of them – but you should offer them.
Even though you may have some returns, the ROI of a return policy is many times more than the number of returns you’ll get.
Offer Free Shipping
Who doesn’t love free shipping? Find a way to incorporate the cost of shipping into your products while still keeping them competitively priced.
Amazon has made online shoppers expect certain standards when buying online. So even if you’re a small business owner, stand out among the other small players by offering free shipping – perhaps within a certain region.
Image Credit: NeilPatel
