Case study

Created by Marine Special Operations Forces operating in the battlefields of Afghanistan, RuckPack is a nutrition company entirely owned and operated by Veterans. Ruckpack is dedicated to helping struggling veterans by committing 5% of their profits.

The problem

They had a surplus of soon to be expired product, a loss that would have been devastating to their bottom line.

The solution

A new marketing campaign was developed that emphasized their authentic message and differentiated them from their competitors. The multi-touchpoint marketing strategy also introduced two unused traffic channels to drive sales and save the company.

The results

Over 100,000 units were moved in 3 months, which represented a 320% increase in monthly revenue and which previous was matched only by the surge from the SharkTank press they received 5 year previously.


Increase in monthly revenue