Find ways to illustrate the impact which your market resonates with, and the impact your product makes on the people or the planet.
Make them a combo/bundle offer which is hugely discounted for a limited time, and comes with extras that you can’t purchase anywhere else on the site or otherwise.
Capture those people which are not quite ready to purchase. Hook them in by providing them instant value. Solving their biggest problems.
Not possible for all types of products, but you’d be surprised how often you can create a Before vs After.. Look at Larq as an example. They show your water before Larq, and your water after… Big difference.